Product Description

Not Sorry Goods is all about looking good, feeling good and doing good – unapologetically. By focusing on upcycling, eco-friendly materials & ethically-sourced goods, our intention is to create a more sustainable, inclusive & equitable future for all.

All of our embroidery & screen printing is done in-house, and we offer custom services to all patrons! Bring in your old jean jacket or vintage concert t-shirt and let us turn it into a patch or add some embroidery embellishments! We also offer these services B2B and can turn your business logo into a digitized embroidery design. Contact us for our custom services today!

Co-founders Dy-Min Johnson and Jessica Minnick met at a kickboxing class. After sparring it out, they quickly bonded over mutual interests and found inspiration in one another. Their friendship blossomed into a business when an inside joke sparked a simple idea for a bad-ass crop top design, and eventually led to the creation of the Not Sorry brand. From humble beginnings of sketching designs on a napkin sitting at Jess’s kitchen table, Not Sorry Goods exists as a reminder to never apologize for being yourself.

“We realized that we were done saying sorry for who we are, so we created a brand to empower us and others to be true to themselves.”
— Co-Founders Dy-Min Johnson & Jessica Minnick

In business since: 2016